Your Brand Doesn’t Have to Stop When Social Media Stops!
Spooky season started early this October. On the first Monday afternoon of the month, social media’s largest platforms went dark. Users of Facebook, Instagram, and WhatsApp experienced their longest global outage to date. While this social break was relaxing for some, seven hours without the ability to update statuses, #explore, post stories, videos, photos, reels, like, comment, or follow, left many business owners worried. Social media is a primary tool for marketing businesses online. “Nearly 97 percent of all Fortune 500 enterprises use at least one social media platform” — entrepreneur.com
Many people flew to Twitter to both confirm the outage and socialize on a functioning platform. Tweets of panic, worry, and anxiety-filled timelines as people acknowledged the reality that in one snap, all of their hard work and plans could be gone. Though we have no Avengers to save us from any blips, there are some resources that business owners should implement to diversify their presence and separate some eggs into different baskets.
📲 Instead of communicating via DM’s, use Text Message Marketing Platforms:
- Simple Texting -$25/mo
- Textedly -$24/mo
- EZTexting -$24/mo
- SlickText -29/mo
- Community -$49/mo (popular amongst public figures, artists, and celebrities)
💻 If your audience can’t get to your IG Page, send them to your Landing Page:
- Linktree (easy & free)
- Google Sites (easy & free
- Milkshake app (easy & free)
- Hubspot (easy & free)
- Shopify ( $29/mo-best for e-commerce brands or merch)
📧 Update your audience with subject lines instead of timelines — Email Lists:
- Mailchimp (Free until 2k subscribers, also does landing pages!)
- MailerLite -$10/mo
- Convert Kit -$29/mo
- Drip -$49/mo
- Constant Contact -$20/mo + 60 day free trial
🖥 Tap the Link in the World Wide Web — Websites:
- Wix- $0 (YES, FREE to start!)
- Wordpress -$4/mo starting price (yes literally $4! lol)
- Squarespace -$16/mo
- GoDaddy -(Domain)
- Fiverr -(get it designed for cheap!)
📇 From Followers to Fam — Subscriptions & Communities: All are free to start!
Originally, we planned for this list to be sent as a text to our community. But we had too many keys and not enough characters, so we served these links up HOT just for you! We’ll be going over many of these tools in our upcoming Webinar — ALL BRAND NO BROKE — hosted by the Beyonce of Marketing herself, Junae Brown ✨ if you want to learn more about these tools and how to implement them before the next global shut down, (be it physical or digital) join us! Receive 30% off any webinar of your choice when you text “30” to (646)-291–6300.
