How Travis Scott is Making Astroworld a Reality
Travis Scott is one of the biggest artists in the world. He has a rapid fanbase that will swarm to get anything that he is selling. It is a testament to the strength of his brand. The Houston artist knows his audience better than anyone and he keeps showing his business acumen more and more with every release. From market research to influencer marketing, he is creating maximum brand awareness for both companies and himself. He’s making Astroworld a reality and the rides just keep getting crazier. Astroworld is more than just the name of an album for Travis. He’s been able to transform himself into a brand that can easily partner with other powerhouses like Epic Games, McDonald’s, Sony, etc. It feels like a new wave of partnerships between brands and artists and Travis is at the forefront of it. We take a deeper look into Travis’ real life Astroworld, and the collaborations he has done as of late.
Travis Scott collaborated with McDonald’s to release his own Quarter Pounder meal. They released a commercial using his brand, image, and tagline “It’s lit!” It was such a popular item that McDonald’s reported shortages of ingredients in some restaurants. After that, Travis did a merchandise drop which included a Chicken McNugget body pillow and uniforms for McDonald’s staff. This is the first celebrity collaboration McDonald’s has done since Michael Jordan in 1992.
Travis has had a deal with Nike since 2017. His sneakers are always sold out at an instant rate while being resold on websites like Stock X for $500 to $1500. He has redesigned iconic Nike styles like the Air Force 1, the Jordan 6, and the Dunk.
Travis Scott and General Mills released a limited edition Reese’s Puffs cereal box. It was priced at $50 a box and it sold out in 30 seconds.
During quarantine, Travis Scott teamed up with Epic Games and Fortnite around April to release a virtual live concert. According to Epic Games, more than 12 million players participated in the concert. Along with 27 million players experiencing it 45.8 million times across the five-day extravaganza.
Travis and Sony announced a creative strategic partnership together in October of this year for the Playstation 5 release. Travis offered a sneak peek at “PS5: Unboxing Reimagined, A Travis Scott + Cactus Jack Experience.” He showed off a special trailer created for the event and offered the first real full look at his Cactus Jack Sony Playstation x Nike Dunk Low collaboration.